Growth & Scale
SCALE
The Machine.for cafés already running — and ready to grow
Opening a café or roastery is one thing. Growing it — consistently, sustainably, without burning out — is something else entirely. Our growth programmes are built for independent coffee businesses that are already trading and ready to scale: more customers, more wholesale accounts, and a stronger presence online.
We handle the content, social media, and wholesale strategy so you don't have to. No generalist agencies, no account managers who've never made a coffee. Just focused, industry-specific support that compounds month by month — and lets you stay focused on what you do best.
Growth Programmes
Words that work as hard as your coffee
Content Creation
Monthly blog posts, social copy, email newsletters, photography briefs, and website content — written by people who understand coffee and know how to talk about it without sounding like a marketing agency.
- Blog posts & guides
- Social media copy
- Email newsletters
- Menu & product writing
Show up consistently, without burning out
Social Media Management
Strategy, scheduling, caption writing, community management, and monthly analytics. We handle the day-to-day so you can focus on the coffee — and your feed still looks and sounds exactly like you.
- Content strategy & calendar
- Caption & copy writing
- Scheduling & publishing
- Monthly analytics report
Build the accounts that build the business
Wholesale Support
Wholesale pricing strategy, target account mapping, pitch materials, and ongoing account retention for roasters at every stage — whether you're landing your first ten accounts or pushing through a plateau at thirty.
- Pricing & margin strategy
- Target account mapping
- Pitch materials
- Account retention support
Who This Is For
Already open
You're trading and serving customers. Now you need to grow.
Time-poor
You know what needs doing — you just don't have the hours to do it.
Growing wholesale
You want more accounts but don't have a structured way to find them.
Inconsistent online
Your social and content are patchy. You know it. You want it fixed.
Why Notions
We understand your industry
We don't serve everyone. Every piece of content we write, every strategy we build, is grounded in a genuine understanding of how specialty coffee businesses work and what their customers care about.
No lock-in, no fluff
Three-month minimum commitments. No rolling annual contracts. If what we're doing isn't working, we fix it or we tell you honestly. We measure success by whether your business is actually growing.
One team, not a freelancer roulette
You work with the same people throughout. We learn your voice, your customers, and your business over time — which means the quality gets better the longer we work together.
Common Questions
What's the minimum commitment for a growth programme?
All our growth retainers — content creation, social media management, and wholesale support — require a minimum three-month commitment. This isn't about locking you in; it's because meaningful results take time. Three months gives us enough runway to build momentum, learn what works for your specific business, and show you a genuine return.
Can we combine services, or do we have to pick one?
You can absolutely combine programmes. Many clients run social media management and content creation together, or pair wholesale support with a content programme to build the online presence that makes their wholesale pitch more credible. We'll tell you honestly if we think a combination makes sense for where you are right now — or if it's too much too soon.
Do I need to be fully established before working with you on growth?
You need to be trading. We work with businesses that are open and serving customers — not businesses that are still in the planning stage, which is what our consulting services are for. If you've been open at least three months and have a clear sense of what you're selling and who your customers are, you're ready to think about growth.
How involved do I need to be once we start?
Less than you'd think. After the initial onboarding — where we get under the skin of your business, voice, and goals — our programmes are designed to run with minimal input from you. For content and social, we'll need your approval on monthly plans and occasional photos or updates. For wholesale, we'll have a regular check-in to review pipeline progress. The whole point is to take things off your plate.
What if things aren't working?
We tell you, and we fix them. Every programme includes regular reviews built around honest assessment of what the numbers say. If something isn't working, we'd rather have that conversation early and adjust than let a mediocre programme run on autopilot. After the initial three-month minimum, you can end a retainer with one month's notice.
already open — ready to scale
LET'S BUILD ON
what's working.
Book a free 15-minute call. Tell us where you are, what's not growing as fast as you'd like, and what you want to fix. We'll tell you honestly whether we're the right fit.